Our Top 3 College Matches for Online Digital Marketing Programs in 2022

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Why Pursue An Online Degree In Digital Marketing?

A business degree has been the most popular undergraduate degree for many decades because it allows a wide range of career opportunities. Graduates with business degrees typically work as Accountants, Auditors, Budget Analysts, Financial Analysts, HR Specialists, Logisticians, Market Research Analysts, Training or Development Specialists to name a few. Students with this degree are also qualified to pursue MBA programs.

Business occupations are growing faster than average compared to non-business careers. According to the BLS, business and financial operations occupations is projected to grow 7 percent from 2018 to 2028. This rapid growth is due to the fact that most industries are increasingly using business related professions, such as market research analysts, to evaluate and develop marketing and business strategies. 

If you know which area of study you are generally interested in, the next step would be to choose a program focus, or "Concentration". There are many different program concentrations to choose from depending on your main area of study interest. Although many online colleges offer the same areas of study, not all schools offer the same program concentrations.

Because program concentrations are more specific, they make it a great way to narrow in on your search when comparing online colleges. To assist you on your online college search journey, we have compiled a list of popular program concentrations for the most popular areas of study that are available for online degrees. 

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Accounting

Learn about the theories and practical applications of accounting in areas including corporate accounting, taxation, governmental and not-for-profit accounting, and auditing.

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Business Administration

You can study foundational business skills from industry professionals who link industry concepts with practical applications.

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Business Development

Dive deep into psychological theories, data, and research to study the personality, behaviors, motivation, and success factors of individuals who excel at creating and maintaining businesses.

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What Career Paths are Possible with a Digital Marketing Degree?

Because program concentrations are more specific, they make it a great way to narrow in on your search when comparing online colleges. To assist you on your online college search journey, we have compiled a list of popular program concentrations for the most popular areas of study that are available for online degrees.   

Choose an option below to see career paths possible with a
Digital Marketing degree:
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Market Research Analyst

Preferred Degree: Bachelors
Job Outlook: 22%
Median Salary: $63,920

Market Research Analysts help the company assess consumer preferences by targeting markets through study of the market conditions, trends, consumer behavior and purchasing patterns. Properly understanding these market metrics would allow the company to strategize the right ways and means to identify target customers with the use of market analysis, questionnaires and interviews. Analysts are most times hired to work as part of a marketing team or hired on contract at consulting firms.

The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320. (5)

(5) Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Market Research Analysts, at https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (visited May 16, 2022).

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Advertising and Marketing Manager

Preferred Degree: Bachelors
Job Outlook: 10%
Median Salary: $133,380

The advertising and marketing manager helps the firm to coordinate the affairs of both the advertising and marketing departments. This is a hybrid position that ensures that the product or service being offered is correctly advertised and marketed to the target audience.

The median annual wage for advertising and promotions managers was $127,150 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $61,250, and the highest 10 percent earned more than $208,000. (6)

(6) Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers,at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited May 16, 2022).

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Frequently Asked Questions About Online Business Degrees

Question:
What degree level is best for me if I have a high school diploma or GED and I am interested in Business Careers?

Answer: 
The first step to choosing a degree level to start with should be based on your highest level of education. If you have a high school diploma or a general education diploma (GED), you have a few options depending on what your overall career goal is. According to the Bureau of Labor and Statistics (BLS), most entry level jobs require at least a bachelor's degree. an associate's degrees can be a great stepping stone to a bachelor's degree, but to get ahead of the pack, we would recommend pursing a bachelor's degree.

Question:
What is the difference between an "MBA" and a "Master's Degree in Business"?

Answer:
A "MBA" and a "Master's in Business" are very similar and are many times referring to the same thing. an "MBA" is an abbreviation for a Master's Degree in Business Administration which a "Master's Degree in Business" can refer to a number of specific business programs that are not specific to business administration but are business related (ie. Master's of Science - Accounting). However, most "Master's Degrees in Business" are MBA programs with specific concentrations (ie. Masters in Business Administration - Information Technology).

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