Our Top 3 College Matches for Online Digital Marketing Degrees in 2022

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What does an Online Digital Marketing Degree Teach?

The internet has become a powerful tool for businesses to reach customers. It's also becoming increasingly important for individuals to learn how to use this technology effectively. An online digital marketing degree will teach you everything you need to know about creating websites, social media pages, email campaigns, and other forms of digital advertising.

The best part about earning an online digital marketing degree program is that it allows you to work at your own pace. You can study as much or as little as you like, and you can even take courses from multiple universities.

There are several different online digital marketing degrees available, so make sure you choose one that fits your needs. If you're looking for a general overview of the field, then an online digital marketing certificate might be right for you. However, if you'd like to specialize in certain areas, such as search engine optimization (SEO), pay per click (PPC) advertising, or social media marketing, then an online digital management degree might be more appropriate.

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Is an Online Digital Marketing Degree Worth it?

Online digital marketing degrees are becoming increasingly popular as businesses invest more in online advertising. As the internet continues to grow, so does the need for qualified digital marketing professionals. Online digital marketing degrees prepare students for a variety of careers in online marketing, including content marketing, search engine optimization, and online advertising. Online digital marketing degrees typically take two to four years to complete and can be done entirely online. online digital marketing degrees offer a flexible, convenient way to gain the skills and knowledge necessary to succeed in this rapidly growing field.

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Choose an Online Digital Marketing Program That Fits You.

You'll find that there are 4 main types of online digital marketing degrees: certificate programs, associate degrees, bachelor's degrees, and masters degrees. Certificates tend to be shorter than associate's and bachelor's degrees, and they usually focus on a particular area of digital marketing. Associate's degrees typically take 2 years to complete while Bachelor's degrees typically take closer to 4 years to complete. Bachelor's degree's tend to cover a broader range of topics then associates or bachelors. Master's degrees require a bachelors degree and typically focuses on a specific area of digital marketing. 

Below is an overview of each type of online digital marketing program described above:

  • A Certificate in Digital Marketing course length varies greatly by certification program. It prepares students for very specific entry level positions in the digital marketing world. certification courses can include social media, SEO expert, and other related fields.
  • An Associate of Arts in Digital Marketing (AADM) is a two year program that prepares students for entry level positions in digital marketing. It includes courses in web development, graphic design, and other related fields.
  • A Bachelor of Business Administration in Digital Marketing (BBA DM) is a four year program that teaches students how to use digital marketing strategies to promote businesses. Students learn about various aspects of digital marketing, including search engine optimization, social networking, mobile marketing, and more.
  • A Master of Science in Digital Marketing (MSDM) is a one year program that focuses on developing skills in areas such as search engine optimization, social media marketing, email marketing, website design, and more.
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What Career Paths are Possible with a Digital Marketing Degree?

More and more businesses are going online, which has created a demand for digital marketing experts. If you're interested in pursuing a career in this field, you may be wondering if you need a digital marketing degree. While there's no one-size-fits-all answer to this question, an online degree in digital marketing can give you the skills and knowledge you need to be successful in this competitive field. online digital marketing degrees typically cover topics such as web design, SEO, social media marketing, and email marketing. With an online degree, you can learn at your own pace and master the skills you need to start or advance your career in digital marketing.

Choose an option below to see career paths possible with a Digital Marketing degree:
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Market Research Analyst

Preferred Degree: Bachelors
Job Outlook: 22%
Median Salary: $63,920

Market Research Analysts help the company assess consumer preferences by targeting markets through study of the market conditions, trends, consumer behavior and purchasing patterns. Properly understanding these market metrics would allow the company to strategize the right ways and means to identify target customers with the use of market analysis, questionnaires and interviews. Analysts are most times hired to work as part of a marketing team or hired on contract at consulting firms.

The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320. (5)

(5) Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Market Research Analysts, at https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (visited May 16, 2022).

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Advertising and Marketing Manager

Preferred Degree: Bachelors
Job Outlook: 10%
Median Salary: $133,380

The advertising and marketing manager helps the firm to coordinate the affairs of both the advertising and marketing departments. This is a hybrid position that ensures that the product or service being offered is correctly advertised and marketed to the target audience.

The median annual wage for advertising and promotions managers was $127,150 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $61,250, and the highest 10 percent earned more than $208,000. (6)

(6) Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers,at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited May 16, 2022).